David has nearly two decades of experience as a technology entrepreneur. After graduating with a masters degree from MIT’s Media Lab in 1995, David co-founded Firefly, an early pioneer in personalization and privacy technology. Firefly was acquired by Microsoft in 1998 where the company’s flagship product became the Microsoft Passport, the web’s first unified authentication and identity platform. After Firefly, David co-founded PeoplePC, a company dedicated to simplifying the process of joining the online world. PeoplePC served over 600,000 individual subscribers as well as Fortune 100 corporations such as Ford Motor Company, Vivendi Universal and Delta Air Lines. PeoplePC went public in 2001 and was acquired by Earthlink in 2002. In 2005, David co-founded SpotRunner, a Los Angeles-based technology company that worked to revolutionize the way advertising was created, planned, bought and sold. Since leaving Spot Runner, David has dedicated his time to helping entrepreneurs realize their goals. He is an active mentor, speaker and investor. David lives in LA with his wife, three daughters, and a ludicrous number of pets. Hear more from David.
Hometown + Education
Born in Santa Monica. Grew up in Berkeley. Undergrad: Berkeley, Grad: MIT (Medialab)
Firefly Network (acquired by Microsoft), PeoplePC (IPO), SpotRunner
Earliest lesson learned about business?
My lemonade was underpriced
Nerdiest thing about you?
I was the co-president of the Fibonacci society at my high school
Most “LA” thing you’ve done?
Surfing with the TenOneTen team
What brought you to LA?
Born here, came back to start my 3rd company in 2005
Best moment from your founder experience?
Employees starting their own companies
What tech gets you endlessly excited?
What tech or invention did you think of first?
The web browser
Any instant deal breakers during a pitch?
Founders who don’t know their market
What areas are you focused on as an investor?
HealthTech, IoT, AI, Future of work
Traits of founders that get you most excited
How many pets do you actually have?
More than I should
Why did you co-found TenOneTen?
I didn't know how to get a VC job so I started a fund