CEO
Allowing CPG companies to pay for in-store influence at retail locations
Andrew Duffy
Jacob Levin
San Francisco
2021
Sparkplug is using a disruptive business model to create a new market for in-store influence. In complex CPG verticals like beauty, outdoor gear, and legal cannabis, customers rely on the product recommendation of point-of-purchase experts 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. SparkPlug drives more revenue for brands, improves employee performance for retailers, and empowers frontline employees to capture a larger portion of the value they create.
Andrew Duffy
San Francisco
2021
Sparkplug is using a disruptive business model to create a new market for in-store influence. In complex CPG verticals like beauty, outdoor gear, and legal cannabis, customers rely on the product recommendation of point-of-purchase experts 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. SparkPlug drives more revenue for brands, improves employee performance for retailers, and empowers frontline employees to capture a larger portion of the value they create.
