Plai is an advertising platform for the long tail of SMBs and micro-entrepreneurs. The company offers an easy-to-use mobile app and desktop application that allows users to create and manage ad campaigns across all of the major platforms: Google, Facebook, Instagram, TikTok, Snap, etc. The software automates normally difficult tasks like budget allocation and A/B testing without requiring any user sophistication. In addition to being easy, the platform produces results far above what most individuals or small teams can achieve on their own. The founder and CEO Logan Welbaum is himself a TikTok influencer in SMB marketing.