Memorable uses AI to predict a visual asset’s impact on its audience. Using technology built out of co-founder Camilo Fosco’s lab at MIT, Memorable can automatically predict cognitive reactions to videos and images. While some reactions to imagery are completely subjective, Memorable can accurately measure features such as saliency and, as their name suggests, memorability. They are also building tools to automatically improve visual assets to make them more impactful. There are many potential applications of this technology, but their first target market is advertising. The company is working with high-profile paying customers such as L’Oreal and Unilever.