Imapacked is the first B2B marketplace built for primary CPG packaging, with a focus on accelerating that industry’s shift towards more sustainable solutions. Traditionally, brands and packaging manufacturers have met at trade shows and other traditional channels. The tools for these transactions are email, excel, and catalogs. CEO Lisa-Marie Assenza learned of this problem first hand working at Unilever, and partnered with longtime friend and former Goldman Sachs and Softbank employee Natasha Trueman to solve it. The software enables manufacturers to easily list product details online and help keep track of the multiple stages of negotiations.