LA Venture Podcast


Shawn Colo — 3L Capital

November 23, 2021

Series B

Shawn Colo is a founder and managing partner at 3L Capital, a growth equity firm based in LA and NY writing $10-30M checks.

We discuss 3L portfolio companies goPuff, Relativity Space, AvantStay and Shawn's founding of Demand Media.

Full transcript

Shawn Colo is a founder managing partner at 3L capital 3L is a growth equity firm based in LA and New York, writing $10 to $30 million checks into companies that are series Bish. Their portfolio includes goPuff, theRealReal, Relativity Space, AvantStay and many others.. Prior to starting 3L, Shawn was a co-founder of Demand Media. Shawn, thank you so much for coming on the podcast.

Thanks for having me. Glad to be here.

Great. Well, I gave it very quick snapshot of your background, but I would love it. If you could, jump in and tell me more about yourself.

Sure! Well, I started my career as a private equity investor in Silicon valley. In the late nineties, we have spectrum equity investors, I did that for about 10 years. And then I, started demand media in 2006, which was an idea that I actually had at spectrum. And so I came up with that idea and then help bring the team together. That was another sort of 10 year run. And then, was able to kind of leverage both the founder, internet, executive experience and my private equity experience to.

start my new thing, which is.